Welcome to Einstein Cycles of Traverse City, Michigan. We love bikes and it shows. In addition to being Northern Michigan's premier Focus Bikes dealer, we also proudly offer BMC, Cervelo, Orbea, Kona, Salsa, & Surly brands.
Conveniently neighboring Traverse City's TART Trail, we offer bike rentals by hour, day, or week. Take a ride down one of northern Michigan's most beautiful coastal bike trails. At rates starting at $7 an hour, it's a Traverse City experience that's priceless.
We're also the largest fat bike dealer in the Mitten. Join us for a ride, and be sure to check out the Northern Michigan Fat Bike Series which kicks off January 20, 2013!
Our mechanics are well-known and respected throughout the Northern Michigan cycling community, which means you'll always see wrenches turning in our fully-equipped service area.
There's an awful lot of racing going on! With Einstein dominating across the state, across the country and around the globe, you'll absolutely NEED to follow our Einstein Racing and Ec Tri Club to stay up-to-date on your favorite Ec athletes. You'll even get awesome photographs from the state's biggest races LIKE THIS ONE! Wow!
Saturday, May 18th at 1:55pm
Deb Steuber Lannen
Thanks to Cody for helping me pick out shoes and cleats today.
Saturday, May 18th at 9:45am
The Speed of Light is in full swing! Thanks to everyone for showing up each week to make this the word's greatest shop ride. We roll each Thursday from the shop at 6.30 for a rockin' lap around the VASA 25km, skipping Jack Pine. Check out the official results from last night's ride. http://www.einsteincycles.com/sol/
Friday, May 17th at 9:39am
Thanks for the new brakes, and the NASCAR like installation. You guys rock. Seriously.......really.
Friday, May 17th at 8:31am
Bont Cycling shoes are in stock and they will knock your socks off. The Vaypors are super-light, super-stylish, and so hot you'll have let them cool off. Seriously. Bont allows you to fine tune your kicks via the oven, making the perfect fit even more perfect-er. Put on your baking pants, grab a pair of Bonts and make your feet amazingly happy.
Monday, May 13th at 1:40pm
Kevin W. Crawford
to clip or not to clip on a mountain bike- what is your opinion?
Friday, May 10th at 9:20am
love my new Quarq!! and the bike tune is supreme - thanks so much.
Wednesday, May 8th at 4:35pm
The Speed of Light Ride is back, and it's got a hip little twist for the month of May! In honor of the Giro d'Italia, we're having a GC competition, which means YOU could win the coveted pink t-shirt just for showing up and beating everyone over the course of the next four weeks. Wow! Even Boss Lady is getting prepared to go for glory. Oh baby, look out! Here are the details. http://einsteincycles.com/blog/100101
Tuesday, May 7th at 1:58pm
No laughing guys!! ...This bike rides like the wind since my tune up ....Thanks for putting the clips on ... I've already fallen off 4 times...ouch! I keep trying to back my foot out of a stirrup and no..no...I have to flip my heel out and un-clip.....NO GOOD...anyhow...bruised butt, both elbows, thumb and now a bruised knee.....I'll live. I LOVE the clips.....151 miles in 7 rides.....ya-hoo!! ...summer is coming.
Monday, May 6th at 7:32am
BMC Bike Demo today at the Cherry Capital Cycling Club picnic. Demo starts at 9:30am. BMC road and MTB bikes available. Everybody is welcome to join for our group road and mtb rides beginning at 10am. Beginner to advanced. Fun Level - MAX
Sunday, May 5th at 5:11am
Sabrina D Newton
mud sweat & beers! Tom Fitzsimmons & Mike Coco
Saturday, May 4th at 3:46pm
Boss Man tested out Natron's BMC TE01 before The World's Great Mechanic hits Mud, Sweat, & Beers - The Filthiest Thing on Two Wheels tomorrow! It passed the Ten Mile Wheelie test with flying colors. You can check out your own BMC this Sunday at the BMC Demo Day Sunday, 9.30am at the VASA 25km parking lot! See you all at Mt. Holiday tomorrow, bright and early.
Friday, May 3rd at 11:58am
Stoked on my first experience in the shop! picked up a great, lightly used saddle and a new set of gloves!
I may have bought the gloves a size too large, whats your exchange policy?
Tuesday, Apr 30th at 4:31pm
Everything you've been waiting for is about to come to life! Your nights, once filled with restlessness and want, will once again be satisfied with the fatigue of 13 grueling miles of fun! The Speed of Light Ride is back on, starting this Thursday. Rolling at 6.30 from the shop, or 6.45 from the VASA 25km parking lot. Bring your man purse of courage and a good attitude. http://einsteincycles.com/sol/
Tuesday, Apr 30th at 12:59pm
Mud, Sweat, & Beers - The Filthiest Thing on Two Wheels is almost here, which means the Cherry Capital Cycling Club's Spring Picnic is right around the corner. If you're racing Saturday, the Picnic and Demo is a great way to unwind and loosen the legs up with pals! See you all this weekend, enjoy the trails, folks!
Tuesday, Apr 30th at 9:50am
Just in case your myriad alarms didn't go off on Saturday, we've scoured the Interwebs for a replay of the Under The Radar Michigan piece on fat bikes! You're in luck; we found it AND it's going to change your life. We expect to win Best Action Show in this summer's Daytime Television Awards. Thanks to Tom and the gang for stopping by.
Monday, Apr 29th at 9:37am
I would like to give personal thanks to Nate St. Onge from Einstein Cycles for the great help on the single track today. He stopped and helped with two bike issues while out riding on his own. You rock my friend.
Sunday, Apr 28th at 5:58pm
My first bike ride of the season on my newly tuned up Gary Fisher...it rides like the wind...I feel like I'm ten years younger....love the clips and the computer....25 miles.....Whoopie!" I love you guys...you are the BEST!!
Sunday, Apr 28th at 6:12am
More Than A Bike Shop
Einstein Cycles started as a one-man-show run out of a garage. Although we've grown and our walls have changed, the atmosphere remains the same. Drop in and talk bikes with us. If we talk too much, sorry, we can't help it.
Ride With Us
We like to ride and we like people to ride with us. 365 days a year. Our close proximity to the TART Trail makes for a prime group ride start point. We're also well-acquainted with other group rides in the area, so feel free to pick our brains for info.
Not only do we love bikes, we also love the community, which is why we like to keep active and involved. We help maintain trails and bike paths in the area. We also participate in, donote to, and help organize local events and races. We want to see more and more people in Northern Michigan park their cars and get out on a bike.