bike brands

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About Us

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A DESTINATION LOCATION

You can't visit Traverse City, Michigan without a visit to Einstein Cycles.  Well, you can, but you really shouldn't! We opened our doors in 2011 and have since become one of Northern Michigan's most trusted bike shops.  We pride ourselves in our positive, friendly atmosphere and dedication to top-shelf customer service.  We love to ride and we love to help others ride too.